What I Wish New VAs Knew About Working with a Course Creator | VA for Course Creators

Avoid these pitfalls!

When I first started working as a virtual assistant (VA) for course creators, I thought I knew exactly what I was getting into. I at least felt I had the basics down and I would just learn the rest as I went along.

After all, the role sounded straightforward: help the course creator stay organized, assist with launches, and handle a few admin tasks. 

Easy-peasy, right?

But as I dug deeper, I realized just how dynamic and multi-faceted this role could be.

For anyone stepping into this field, it’s a rewarding… but often misunderstood job. To set you up for success, I’m sharing the key insights I wish I’d known when I started. 

From understanding the real scope of the role to avoiding common misconceptions, this guide will help you navigate your new position with confidence.

The role of a VA for a course creator

Wearing many hats

Working with a course creator often means being a jack-of-all-trades. On any given day, you might find yourself scheduling email campaigns, choosing the best social media graphics, or even troubleshooting technical glitches in the course platform. 

It’s all based on the needs of the course creator you work with, which might require a mix of administrative, creative, and technical skills other entrepreneurs might not necessarily need.

A strategic partner

Many VAs come into the role thinking they’ll just complete tasks handed to them. And that could be the case depending on who you work with.

But in reality, you often become a helpful sounding board for your client and have the opportunity to offer suggestions that they may not be able to see. 

Course creators might need help refining their ideas, improving their workflows, and even offer suggestions on how to better serve their students. You could add value by going beyond simply executing; you could be an integral part of the business’s success.

Key focus areas

Some of the main responsibilities you might take on include:

• Course launch support - coordinating timelines, setting up landing pages, and scheduling launch emails in the client management system.
• Student management - responding to inquiries, managing memberships, and addressing tech issues.
• Content marketing - assisting in drafting and scheduling social media posts to promote the course.
• Platform maintenance - updating course materials, troubleshooting platform issues, and ensuring smooth user experiences.

Common misconceptions about the role

Some common preconceived notions and misconceptions about virtual assisting include some of these gems (note that this list is definitely not exhaustive 😉):

Misconception 1: It’s “easy” work

One of the biggest myths about being a VA for a course creator is that the work is simple. 

Sure, some tasks might be straightforward (especially as you get more comfortable with your role), but the reality is far from easy. 

You’ll need to master platforms like Kajabi, Thinkific, or Teachable, sometimes on the fly to get things done. And because every course creator has a unique style and workflow, adaptability is crucial.

Misconception 2: It’s all about admin tasks

Another misconception is that this role is limited to administrative duties like answering emails or scheduling meetings. In truth, creativity and strategic thinking are key. 

You might find yourself suggesting marketing strategies, choosing course graphics, or analyzing the success of a launch. The more value you bring in these areas, the more indispensable you’ll become.

Misconception 3: The course creator has it all figured out

It’s easy to assume that course creators have perfectly streamlined processes. 

After all, they’re experts in their fields, right? 

But many course creators are still figuring out their systems and workflows. They may lean on you to help organize their business or take some of their least desired tasks off their plate so they feel less overwhelmed. 

⚡Understanding this can help you approach the role with patience and a problem-solving mindset!

What new VAs need to succeed

Understand the creator’s vision

Before diving into the work, take the time to truly understand the course creator’s goals, brand, and tone. 

🎯 What is their mission? 

👥 Who is their audience? 

🤕 What are their pain points? 

The more you align with their vision, the more effective you’ll be in your role.

Building trust early is crucial. Don’t be afraid to ask questions, clarify expectations, or even offer ideas during your onboarding process. Course creators will appreciate your initiative and interest in the health of their business!

Learn the tools of the trade

Success in this role often hinges on your ability to navigate the platforms course creators use daily. 

These might include:

• Kajabi or Teachable for course hosting.
• Canva for design.
• Asana or Trello for project management.
• ConvertKit or Mailchimp for email marketing.

When you know your course creator’s preferences, invest time in learning these tools, either through free tutorials or paid courses. The more proficient you are, the more confident you’ll feel - and the more value you’ll bring.

Communicate effectively

Good communication is non-negotiable! 

Provide regular updates on your progress, be proactive in flagging potential issues, and always clarify instructions if you’re unsure. 

Clear, concise communication fosters trust and helps projects run smoothly.

Prioritize organization

With so many moving parts in a course creator’s business, staying organized is essential. Use tools like project management software or create your own workflow templates to keep track of deadlines and tasks. 

The more organized you are, the easier it will be to manage the workload.

Advice for thriving in this role

Once you get in your VA role, you will start to learn what works best for you and your course creator. Oftentimes, learning on the job is how you’ll come up with ingenious tips and tricks of your own! 

To get you started, take a look at these tips:

👉 Adaptability is key

One of the most valuable traits you can bring to this role is adaptability. No two course creators operate the same way, and you may need to pivot quickly as priorities shift. 

For example, you might be knee-deep in social media scheduling when an urgent tech issue arises on the course platform. Being flexible and resourceful will set you apart.

👉 Find your niche

While it’s tempting to offer a little bit of everything, finding your niche can help you stand out. Maybe you specialize in course launches or excel at managing student communities. By honing in on your strengths, you’ll attract course creators who need exactly what you offer.

👉 Build relationships

At the end of the day, your relationship with the course creator is the foundation of your success. Approach the role with a collaborative mindset, and don’t shy away from sharing ideas or suggesting improvements. 

The stronger your partnership, the more rewarding the experience will be - for both of you.

Working as a VA for course creators is a unique and fulfilling role, but it’s not without its challenges. By understanding the dynamic nature of the job, avoiding common misconceptions, and equipping yourself with the right skills, you’ll set yourself up for success.

Remember, you’re not just supporting a business - you’re helping course creators share their expertise with the world. 

That’s a powerful role to play!

So, to all the new VAs stepping into this exciting space: embrace the journey, trust your abilities, and never underestimate the value you bring.

Are you ready to take your first steps as a VA for course creators?

Start by reflecting on your unique skills and strengths. Pay special attention to what tasks you feel most comfortable executing and build on that

If you’re ready to learn even more strategies to enhance your VA business and your own skillset, be sure to sign up for my free VA for Course Creators course - see you there!

Remember, you are your greatest asset. Prioritize yourself, and success will follow.